New Bajaj Logo
Golchha Group Logo
New Bajaj Logo

Celebrating the Success of the Jindagi Sararara Pulsar Bike Ma Campaign

Jindagi Sararara Pulsar Bike Ma

Creating the buzz across all the social media platforms, Pulsar recently launched a truly captivating campaign -"Jindagi Sararara Pulsar Bike Ma." With the initial intention to generate buzz about the new NS200 Pulsar, the massive participation and engagement of the audience pushed the campaign to become the talk of all the leading social media platforms: TikTok, Instagram, and Facebook. Let us explore how the campaign was able to achieve such remarkable results and how it impacted the brand.


Table of Contents

The NS 200 Pulsar TikTok Jingle Contest

Influencers in the Driver's Seat

Participants Joining The Campaign

#JindagiSarararaPulsarBikeMa Takes TikTok by Storm

Bajaj's Campaign Goes Viral

In Closing

 

The NS 200 Pulsar TikTok Jingle Contest

Envision a competition that merges the passion for bikes with the influence of social media platforms. To showcase the campaign's catchy tune, Bajaj launched the NS 200 Pulsar TikTok tune Contest, encouraging users to make videos. The objective was straightforward: to encapsulate the spirit of the ad while motivating people to ride their own Pulsar bikes and groove to the music. Everything was in place for a creative and participatory eruption.

Influencers in the Driver's Seat

To spread the marketing message, Bajaj teamed with several well-known figures from a variety of industries. These micro-influencers—Kabita Nepali, Sushant Ghimire, Divya Dev, Kiran Maharjan, Alex Paras, and Paras Khadka, among others—were essential in getting the word out about Pulsar on social media. They were able to effectively reach a larger audience with the campaign's message because of their enormous presence on TikTok and Instagram. For example, Kabita Nepali's TikTok video earned an astounding 458,000 views, while her Instagram video received 201,606 views. Comparable levels of contact were seen with the other influencers, which led to a notable rise in brand awareness and engagement.

Participants Joining The Campaign

The flood of user-generated content that the Jindagi Sararara Pulsar Bike Ma campaign spawned was what really made it stand out. The TikTok Jingle Contest was a huge success, as about 250 users used the campaign's jingle to create videos. Even more amazing is the fact that most of these individuals rode their own Pulsar bikes while filming their videos, which demonstrated their passion and affinity for the brand. In addition to creating buzz, this natural and genuine content improved the brand's relationship with its intended market.

#JindagiSarararaPulsarBikeMa Takes TikTok by Storm

The #JindagiSarararaPulsarBikeMa campaign achieved exceptional momentum on TikTok, accumulating an astounding 2.4 million hashtag views. Participants' videos garnered a total of 1,211,711 views on Instagram and 621,566 views on TikTok. These figures emphasize the campaign's enormous reach and participation, further adding up to its effectiveness in the campaign.

Bajaj's Campaign Goes Viral

The Jindagi Sararara Pulsar Bike Ma campaign sparked a social media craze in addition to generating interaction. Just Instagram had a total reach of 965,825; on Facebook, it reached an astounding 896,876. These figures support the campaign's success by showing that it was able to grab the curiosity and attention of a large audience.

In Closing

The Jindagi Sararara Pulsar Bike Ma marketing by Bajaj turned out to be a huge success. Nationwide bike lovers fell in love with Bajaj thanks to a combination of user-generated content, influential people, and well-executed social media marketing. The campaign's efficiency in reaching and connecting with the target audience is demonstrated by the remarkable outcomes, which range from the viral hashtag to engaging video views. 

Once again demonstrating its ability to engage riders, Bajaj created a ride that was remarkable and had a lasting impression!
SOURCE: HH Bajaj Nepal

OTHER NEWS

Bajaj Discover Best For Performance Mileage Bajaj Discover Bike:...
New Year Offer with Bajaj Exciting Offer New Year Offer |...
Get Your Best Ride in NS Get Your Best Ride...
See All